SOOO: THE FUTURE OF WOMEN'S SPORT IS HERE AND NOW
Visit SOOO on Regent Street to meet the businesses shaping the future of women's sport
SOOOLDN
SOOO is the game-changing new store at 245 Regent Street giving women's sport the platform it deserves. A destination sports experience, SOOO features women-led businesses showcasing brilliant ideas designed for women in sports, with a calendar of events, talks and workshops championing innovation, inclusivity and empowerment.
Celebrate an epic summer of sport in an immersive store driven by a passion for innovation and even test your skills with our Claw Machine to donate to Conservation International and for the chance to win a range of priceless prizes.
Powered by Mastercard, SOOO LDN is celebrating the gamechangers at the heart of women's sport.
Visit the store at 245 Regent Street to discover the incredible brands championing the energy, style and the excitement of women's sport.
