Shining a light on a world of amazing things to do in Saudi Arabia
Saudi Arabia is rolling out the welcome mat for visitors, with ambitious seafront resorts, massive open-air music festivals, and top-level international races. From heart-pounding action to luxurious natural escapes, discover just a few of the ways the country is well on its way to becoming a top global tourist destination.
ITP KSA
Saudi Arabia, officially the Kingdom of Saudi Arabia, has bold ambitions to join the ranks of the world's top travel destinations, and with a host of giga projects completed and many currently underway, that won't take long. Visitors will find an abundance of exciting new attractions in Saudi Arabia, from an indoor ski slope, to the vast Mall of Arabia, to Neom—a futuristic "living laboratory" designed to redefine urban life.
The Kingdom's calendar is brimming with waterfront resort openings, interactive art exhibitions, global sporting events, and major music festivals. Amid its golden-hued landscapes and glamorous international happenings, Saudi Arabia is distinguished by the warmth, generosity, and deep-rooted culture of its people. And there's no better way to experience it than through Priceless Experiences, which offer unique opportunities to explore Saudi Arabia through the eyes of its 35 million people.
Catch global sporting events
For sports enthusiasts, the country's calendar features a lineup packed with major football matches, wrestling events, and top-tier golf and tennis tournaments, solidifying its status as a global sporting hub.
The Jeddah Corniche Circuit, set along the Red Sea, hosts major global motorsport races, delivering high-speed thrills against a stunning backdrop. Last year's international motorsport event saw a star-studded lineup, with top racers battling it out on the track. Off the circuit, the event attracts A-list celebrities, live concerts, and unique fan experiences.
Dance in the desert
Saudi Arabia now hosts some of the biggest music festivals in the MENA (Middle East and North Africa) region. Riyadh's Binban desert plays host to the region's loudest music festival, Soundstorm, which has garnered international attention for its star-studded lineup and larger-than-life scale. Bringing global talent from genres like EDM, hip-hop, and pop, this is the place to be if music fests are your thing.
But that's just one of many events in a larger movement opening up the entertainment scene in Saudi Arabia. Riyadh, Jeddah, AlUla, and Diriyah all offer art, cultural, and musical happenings that are contemporary, groundbreaking, and reflective of the country's burgeoning creative scene.
Go on lush coastal getaways
If waterfront living is your dream, the Kingdom's vast coastline has plenty to offer. Jeddah, Dammam, Khobar, Yanbu, and other cities boast incredible beaches, offering everything from bustling seaside neighborhoods to secluded escapes.
The country's west coast, home to the Red Sea resort area, is set to become a top destination for eco-conscious travellers. With crystal-clear waters and untouched reefs teeming with life, it rivals the Maldives for diving and snorkelling.
The ambitious Red Sea project is transforming the region into a world-class tourism hub, divided into three key areas: The Red Sea, AMAALA, and Thuwal. But what's front and centre in this project is marine conservation—working to protect the region's coral reefs, fish habitats, native birds, and megafauna.
Discover historic sites
Beneath its modern facade, the Kingdom is firmly anchored in its past. Newly uncovered historical sites and a rich cultural heritage make Saudi Arabia a land of captivating contrasts—where the traditional and modern exist side by side.
With the warm hospitality and generosity of its people, alongside a calendar popping with lavish events, there are countless reasons to add Saudi Arabia to your travel list. Experience the Kingdom's origins by touring the AlUla and At-Turaif heritage sites, guided by local Saudi experts through Priceless Experiences.
How to get there?
Today, it's easier than ever to plan your visit to Saudi Arabia. Citizens of 66 countries across North America, Europe, Asia, Africa, or Oceania can now get a fast and easy eVisa.
Valid for a whole year, the new eVisa lets you pop in and out as many times as you like and stay in the country for a total of 90 days. Find out how to get an eVisa.
