Exploring the origins of Saudi Arabia from a local's perspective
With a rich history and diverse cultural traditions, the emerging travel destination of Saudi Arabia has much more to offer than meets the eye. From UNESCO World Heritage sites to culinary traditions that go back centuries, there are countless opportunities for today's visitors to delve into Saudi Arabia's fascinating past through the eyes of a local.
If you're drawn to destinations yet to be fully explored, Saudi Arabia is overflowing with possibilities. A look into its world-class sporting events, rich café culture, and exhilarating music festivals reveals a spectacular legacy that rewards visitors with the origin story of the Arab region and the generosity of its people. For those eager to journey into the past, explore diverse cultures, and discover new horizons, the Kingdom of Saudi Arabia and its 35 million people are calling.
Sights, history, and heritage: what to see
Take a step back in time at UNESCO World Heritage sites AlUla and At-Turaif, on tours guided by the ultimate experts—local Saudis.
AlUla, an oasis city located in the northwestern Hejaz region, holds remnants of civilisations—such as the Dedanites and Nabataeans—that thrived in the area centuries ago.

Once a vital stop on the ancient incense route linking India and the Persian Gulf to the Levant and Europe, the region holds traces of human history dating back at least 200,000 years. Much of the region remained undiscovered until recently, meaning there's so much history, stories and artefacts yet to be discovered, heard and felt. And you can experience the centuries of history at AlUla in a stylish Toyota Land Cruiser, with a local Saudi (storyteller) guiding you through the journey, in a Priceless Experience.
Dozens of other one-of-a-kind adventures and attractions await you at AlUla, including visits to captivating ancient sites and a super-sized swing that'll have you soaring through picturesque sandstone cliffs. You can even take to the skies with a hot air balloon ride that promises a sunrise that'll be etched in your memory forever.

Located in Diriyah, At-Turaif preserves the 18th-century remnants of the first Saudi state. In an enlightening Priceless Experience, you can join a local Saudi guide for a story-filled tour of the cobbled streets that once stood at the centre of the House of Saud's temporal power. As you explore the various museums and the Najdi-style palaces, you'll learn about the lives of the area's early settlers, including aspects of their education, trade, and architecture, and how At-Turaif helped shape Saudi Arabia into the nation it is today.
Taste of the Kingdom: what to eat
A classic Saudi experience begins with a warm welcome that includes a steaming cup of gahwa (Arabic coffee) and dates. The country's cuisine, rich in rice, wheat, vegetables, and meats, is influenced by distinct flavours from its 13 regions. A must-try dish is kabsa, a fragrant, spiced rice dish often paired with lamb or chicken. Combined with jareesh, this selection offers comfort in a bowl—Saudi soul food—for many.
For a taste of traditional Saudi food, visit local favourites like Tamees 09 in Jeddah or Aseeb in Riyadh, or head to Maiz Restaurant in Riyadh's Diriyah to dine overlooking a UNESCO World Heritage site. In addition to traditional flavours, major cities boast many international dining hot spots like A.O.K Kitchen, SushiSamba, Tatel, Los Bandidos, and NAC.

There's much to see in this beautiful country—and the best way to experience it is alongside the locals. Step back in time and explore the origins of Saudi Arabia through the eyes of its people with Priceless Experiences.
How to get there?
Today, it's easier than ever to plan your visit to Saudi Arabia. Citizens of 66 countries across North America, Europe, Asia, Africa, or Oceania can now get a fast and easy eVisa.
Valid for a whole year, the new eVisa lets you pop in and out as many times as you like and stay in the country for a total of 90 days. Find out how to get an eVisa.


